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“Feminism wasn’t really at the top of my vocabulary,” says Wolfe.
“I think what’s been interesting for me—let me say this delicately—when I’ve been surrounded by men who don’t believe women are equal, I didn’t think women were equal, including myself.”During a coffee break at Bumble’s office, more than a dozen members of the staff, who are as loose and casual with one another as longtime friends, crowd around a laptop perched on the kitchen counter. It features the company’s director of college marketing jumping out of a plane shortly after she started chatting with a match on Bumble (the ad’s closing statement: #taketheleap).
Bumble has also recruited “Queen Bees”—existing users who are social media influencers and entrepreneurs—to partner with the app on networking and awareness events.
Wolfe believes that Bumble’s mission of empowerment will be as appealing in the professional realm as it is in the personal.
As companies like Uber and Google struggle to overcome public reports of discrimination, a rising cohort of women, from venture capitalists to finance and tech entrepreneurs, are determined to refashion what is acceptable and what is possible in the workplace.
In Wolfe’s case, it starts with a simple question: “Why does it have to be all about love? “How do we expand horizons beyond just saying, ‘You’re a female, you have to get married by 30’?
Before she launched the company, she didn’t even identify as a feminist.It’s on track to take in more than 0 million in revenue in 2018.